A J Tecno Innovacions S.L. has been a beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an Internationalization Plan with the aim of improving its competitive positioning abroad. The internationalization project has been selected in the FEDER Operational Program of the Valencian Community 2014-2020 and 2021-2027 and has been reinforced through various initiatives and programs.

Thanks to the European Regional Development Fund, AJ Tecno Innovacions SL has also launched an International Digital Marketing Plan with the aim of improving its online positioning in foreign markets during the years 2019, 2020, 2021 and 2022. To do so, it has had the support of the XPANDE DIGITAL Program of the Valencia Chamber of Commerce.

On the other hand, it has been proposed and developed through the mentoring and aid programs for the internationalization of SMEs from IVACE (Valencian Institute of Business Competitiveness) from 2017 to 2022 inclusive. In addition, in 2023 we have been beneficiaries of the Aid to support the foreign promotion of the Valencian Community. Our INTPRM/2023/1124 file has been awarded €14,785.78.

Thanks to these programs and the FEDER funds, we have been advised on brand image, international communication, initiation to export and adaptation of our digital media and online marketing strategies for the international market through EXPORNET mentoring. On the other hand, the Xpande Digital program of the Valencia Chamber of Commerce has helped us to strengthen our presence in the French, German and Belgian markets thanks to the advice and financial aid for carrying out different digital marketing actions in these markets.

As a result of these mentoring sessions and with the collaboration of the aforementioned grants and funds, we were able to develop our new brand, BRIO Ultrasonics, aimed at the foreign market. We then developed our main communication tools: our website and a new catalogue. We translated these materials into several European languages, developed and implemented our export plan. With these materials, we began to prospect, include our products on online portals and platforms, and began to participate in trade fairs abroad. All of this was aimed at gaining new customers and distributors.

In 2021, thanks to the IVACE mentoring support programme, we continued to strengthen the actions of the marketing and export plans developed thanks to previous grants and mentoring sessions. Among the actions carried out are the translation of the website into Italian and participation in industrial digital platforms that have proven to be more effective for our type of product after the experience acquired in previous years.